THEY'RE INJEANIUS

 “I have often said that I wish I had invented blue jeans: the most spectacular, the most practical, the most relaxed and nonchalant. They have expression, modesty, sex appeal, simplicity - all I hope for in my clothes.” Yves St Laurent. 

Jeans! It's impossible to imagine living without them. They have become such an integral part of our lives for the very reason that they are timeless, ageless and wearable on almost all but the most formal occasions.
There will never be one universal pair of jeans that fits all ages, all shapes and all sizes and thank goodness for that. These days there are simply so many options: skinny, cropped, cropped kick flare, straight leg, girlfriend, boyfriend, patchwork and flares. That's without mentioning jeans with frayed hems, or those embellished with jewels or embroidery. 

 When it comes to buying jeans, this is one instance where I truly believe you get what you pay for. I have bought jeans from High Street shops and at the beginning of our friendship they were fine. But after a few washes, the fabric didn't feel the same, they failed to retain their shape and I had saggy, baggy knees. If your budget can take it, invest in one pair of designer jeans. And we have many pairs for you to buy all at less than half the original price.